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For my advert, i decided to create an A4 poster. This is because they are relatively common, easy to read and can be distributed with ease. I wants to have a rough, street feel to the poster so i chose to start with a brick pattern background, the original image i used was quite dark, i thought that this may make writing on the poster hard to read so i lightened the image.

I felt that this background was perfect for my poster due to the fact that the bricks in the picture were a variety of different colours and the picture was not dark enough to make black writing hard to read and not too light so that it looked edited. I then added the masthead to the picture.

I placed the masthead in the middle of the picture so i could include an equal amount of content each side of it, however i then played around with the positioning of it.

After moving the masthead around a bit, i realised that if i placed it towards the bottom of the poster, i could make it look like a road sign if i added two shapes to the bottom of it stretching to the edge of the page. I was happy with the poster so far so i preceded to add images. Th first image i used was one of me and two of my friends dressed up, the second was the one that i had used on the front cover of my holiday, the third was of a party that i went to and the fourth was the one of a friends band playing at the Jersey Live festival.

I added four images of the same size with gaps below them so that i could fit in a caption describing what was in the image, i chose these pictures because they all had relatively bright colours in, making them stand out against the dull tones of the background. Although they stood out, i thought that the edges of the pictures looked a bit odd against the background, therefore i decided to add borders to the images.

So far i was happy with the poster, however, the pictures needed captions so to inform the reader what will be in the newspaper, i chose to use a white font as i though it would stand out against the darker background.

Although i could make out what the captions said, i felt that if someone is just having a quick glance at the poster, they would need to stand out a bit more. I therefore added black rectangles behind the text and turned their opacity down to make it less obvious.

I think that the background for the captions worked well and made them a lot easier to read, however i thought it looked slightly odd having a caption with a dark background as well as a border around the picture, i therefore removed the border of the images and decided that it looked better. To finish off i added text at the top of the poster saying 'This Week', this was to make sure that people know that it is an advert for that specific weeks edition a opposed to an advert for the newspaper generally.

I had now finished my advert, i think it is good as it gives a taster of what will be in the newspaper without giving so much information that it looks too complicated. It is easy read and the style of the poster matches that of he actual publication.