Firstly i will look at the differences between local and national papers, and broadsheets and tabloid papers. This is because in my opinion, local newspapers and their design/layout are more comparable to tabloids, not broadsheets.
Broadsheet Front Page
This is the front cover of 'The Guardian', this is a well established broadsheet newspaper. It sticks to the main codes and conventions of abroadsheet paper;
1. The text is small and covers most of the page.
2. The text is a serif style (where the letters are more defined than normal san serif fonts)
3. The images on the page do not take up more than half of the page
However, this broadsheet is slightly different to most, this is because of the use of colour. Most papers of this style use minimal colour and the masthead is in a plain serif font, The Guardian has used a more modern art style. This may be to draw in a wider range of readers or perhaps to just set them apart from its competitors.
I believe that this newspapers target audience is the middle to upper class, or those who are relatively well educated. This is because of the size of the text and the picture to text ratio; the fact that there is a lot of small text may put off those who do not have a very good education as it may look challenging to read.
Tabloid Front Page
This is the front page of The Sun, arguably the most popular tabloid newspaper in Britain. It clearly differs to the cover of The Guardian, it follows the codes and conventions of tabloids;1. These papes are often dubbed 'red-tops' this is due to the fact that almost all of their mastheads are white in a red background. This is often the case in tabloid newspapers because it helps them stand out amongst the broadsheets.
2. The use of colour on the front pages is also very obvious, they use normally reds and blues as they stand out very well against white backgrounds.3. For the main feature, there is not alot of text, normally the
2. The use of colour on the front pages is also very obvious, they use normally reds and blues as they stand out very well against white backgrounds.3. For the main feature, there is not alot of text, normally the
re is a large picture with the first paragraph of the article which continues inside the paper. The font in the text is larger than that of a broadsheet
I believe that the target audience is the working class or those who do n
I believe that the target audience is the working class or those who do n
ot have a particularly good education, this is because it looks like it should be an easy read due to the picture to text ratio, the size of the text and the colours used.
Local Newspaper Front Page
This is the front page of the local newspaper in southend.
The front cover bares obvious similarities in the codes and conventions to that of a tabloid newspaper. The similarities are as followed;
1. The primary colours of the masthead and
other larger text is blue and red.
2. The Cover image takes up a large fraction of the page.
3. The text in the article is larger than that of a broadsh
eet.
4. The main headline is as big as the masthead.
5. The advert is for a local establishment.
6. The main article is about a local event that probably wouldn't get into any national papers.
One thing to note would be the fact that although the text size of the headline is as large of the masthead, like a tabloid, the papers are not very similar. This is mainly
down to the fact that the news is obviously local, there is just one article shown and the inside features are not advertised on the cover.
For my front cover, i will base mine on the tabloid. This is because my newsp
aper will be aimed at a younger audience, the age range will be 18-30. I will be using quite bold font, colours and not make the layout too rigid as it would not attract as many buyers as a tabloid based layout.
I will now look at the websites for these newspapers.
Guardian Website
The page is broken up into a number of sections using square shapes and red lines. The articles have a small headline with text to go along with it underneath. Most of the headlines also have a photo to accompany them. This website is well laid out, making it easy to read.This is the website for the guardian. The first th
ing that i noticed was the use of colours, in my opinion this causes he viewer to believe that there is a variety of content on the website.
The Sun Website
The first thing that i noticed about this website page is that the main picture takes up a larger section, as does the accompanying headline. This may be due to the fact that it seems like it will be an easier read. Like the guardian website, there are also smaller articles with pictures to go with them. This page does not use as many colours as the guardian, the main colour is red, as is the newspaper.
The Echo website
The local website is a lot simpler than the other two. There is still one main picture and article, with other smaller ones below. The main difference is that there is bigger spacing between the paragraphs and in the lettering, suggesting that there is less information on the site.
The codes and conventions that i noted for newspaper websites are;
1.Masthead from newspaper positioned at the top with menu below.
2. One main Picture with a brief description of the article to accompany it.
3. A number of smaller articles and pictures below the main one.
4. Articles broken up into squares, the page is set out in a linear way.
For my website, i will combine the styles of the tabloid website and the local website, hoping to appeal to a younger age group. I will use one or two primary colours, use one main picture with a description, and have a number of other articles underneath.
